His­tory in the Mak­ing

These fur­ni­ture mak­ers are cre­at­ing the mod­ernist heir­looms of the next gen­er­a­tion.

Atomic Ranch - - Contents - By Sarah Jane Stone

These fur­ni­ture mak­ers are cre­at­ing the mod­ernist heir­looms of the next gen­er­a­tion.

LOVE FOR MID MOD

The op­er­at­ing part­ners be­hind Craft As­so­ciates also own a high-end

® Mid­cen­tury Mod­ern fur­ni­ture com­pany, Th­eswankya­bode.com, that re­stores and re­fin­ishes vin­tage de­signer fur­ni­ture. It was this back­ground and their ex­ten­sive knowl­edge of the orig­i­nal com­pany and fur­nish­ings that led to the team be­ing ap­proached by silent part­ners and re­launch­ing Craft As­so­ciates Inc. as Craft As­so­ciates Fur­ni­ture.

® Formerly in Chicago and now in Oak Har­bor, Ohio, the busi­ness is en­tirely on­line—but that has only in­creased the qual­ity of their prod­uct. With ev­ery­thing in-house, the team at Craft As­so­ciates Fur­ni­ture® can con­trol and co­or­di­nate qual­ity fur­nish­ings as well as timely de­liv­er­ies. As fur­ther ev­i­dence of their ded­i­ca­tion to qual­ity, the team spent three years per­fect­ing their pro­pri­etary oil fin­ish and com­mer­cial fin­ish.

RUN­NING A CRE­ATIVE BUSI­NESS

The Craft As­so­ciates Fur­ni­ture team says that what sets them apart is

® the “qual­ity of ma­te­rial and crafts­man­ship of the prod­uct, com­bined with our ex­per­tise in on­line mar­ket­ing.” While the team says that it's much harder than one might think to build a com­pany and mar­ket great de­sign— all while main­tain­ing a high stan­dard for qual­ity, the team en­vi­ron­ment makes all the dif­fer­ence. Ac­cord­ing to the Craft As­so­ciates Fur­ni­ture team, “We are for­tu­nate

® to have a great cat­a­logue of vin­tage de­signs in­spired by the orig­i­nal Craft As­so­ciates, Inc. With these prod­ucts, there is an enor­mous amount of time dis­sect­ing and el­e­vat­ing both the con­struc­tion and up­hol­stery.”

En­sur­ing that mid­cen­tury style re­mains rel­e­vant to new and mod­ern­day au­di­ences calls for in­no­va­tion, which leads the Craft As­so­ciates

® Fur­ni­ture team to be in­cred­i­bly mind­ful of ma­te­rial and fin­ish up­dates to their vin­tage-in­spired looks. Rather than fo­cus­ing solely on “the prism of mid­cen­tury,” the team takes a broader view through purely “good de­sign,” seek­ing to en­sure longevity.

TO KEEP YOUR MOD FUR­NISH­INGS LOOK­ING THEIR BEST, THE CRAFT AS­SO­CIATES FUR­NI­TURE TEAM SUG­GESTS HOWARD'S FEED-N® WAX, DE­SCRIB­ING IT AS PHE­NOM­E­NAL FOR WOOD CARE. WHEN IT COMES TO CLEAN­ING UP­HOL­STERY, THEY TURN TO NAPHTHA.

“WHEN PRO­DUC­ING NEW DE­SIGNS, OUR DE­SIGN TEAM BE­GINS BY GATH­ER­ING IN­SPI­RA­TION AND THEN EX­E­CUT­ING A SE­RIES OF MARKER REN­DER­INGS. THE WHOLE TEAM HAS A CHANCE TO IN­PUT. ONCE THE PRO­TO­TYPE IS BUILT, THEN WE FUR­THER AD­JUST ANY­THING WE DEEM A PROB­LEM,” THE CRAFT

AS­SO­CIATES ® FUR­NI­TURE TEAM SAYS.

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