Im­pact­ing a Com­mu­nity

How sell­ing mid mod houses goes hand-in-hand with pro­mot­ing preser­va­tion and aware­ness.

Atomic Ranch - - Atomickitchens -

The rip­ple ef­fect of TJ Pierce’s ac­tions and the dis­tinc­tive real es­tate ap­proach of his firm, Mid-cen­tury Homes, en­cour­aged pas­sion­ate mem­bers of the Boise com­mu­nity to fur­ther pre­serve and pro­mote MCM de­sign prin­ci­ples.

“We founded Mid-cen­tury Homes out of the de­sire to pro­vide com­pre­hen­sive ser­vices to those that loved mid­cen­tury ar­chi­tec­ture. We knew the ma­jor­ity of the time that would mean help­ing peo­ple buy and sell these fan­tas­tic prop­er­ties, but some­times that means lob­by­ing for preser­va­tion, show­ing a doc­u­men­tary to help ed­u­cate peo­ple, con­duct­ing pub­lic tours of pe­riod prop­er­ties, or host­ing classes to help folks bet­ter un­der­stand what Boise mid­cen­tury land­scap­ing should look like,” says TJ. “It means so much more than buy­ing and sell­ing these homes and that is what we love about it.”

“I be­lieve there has al­ways been a faith­ful fol­low­ing of en­thu­si­asts in our mar­ket. I would say the last 10 years have seen a resur­gence from the work of or­ga­ni­za­tions like Preser­va­tion Idaho and Idaho Mod­ern, who have also been in­flu­enc­ing that scene.”

Other lo­cal busi­nesses are pour­ing into Boise’s mid­cen­tury resur­gence, in­clud­ing Boise Vin­tage and Beat­nik, which TJ de­scribes as lo­cal vin­tage re­sale and mid­cen­tury fur­ni­ture shops that have played ma­jor roles. “These groups have served our faith­ful fol­low­ing and reg­u­larly pro­vide in­spi­ra­tion.”

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