Impacting a Community
How selling mid mod houses goes hand-in-hand with promoting preservation and awareness.
The ripple effect of TJ Pierce’s actions and the distinctive real estate approach of his firm, Mid-century Homes, encouraged passionate members of the Boise community to further preserve and promote MCM design principles.
“We founded Mid-century Homes out of the desire to provide comprehensive services to those that loved midcentury architecture. We knew the majority of the time that would mean helping people buy and sell these fantastic properties, but sometimes that means lobbying for preservation, showing a documentary to help educate people, conducting public tours of period properties, or hosting classes to help folks better understand what Boise midcentury landscaping should look like,” says TJ. “It means so much more than buying and selling these homes and that is what we love about it.”
“I believe there has always been a faithful following of enthusiasts in our market. I would say the last 10 years have seen a resurgence from the work of organizations like Preservation Idaho and Idaho Modern, who have also been influencing that scene.”
Other local businesses are pouring into Boise’s midcentury resurgence, including Boise Vintage and Beatnik, which TJ describes as local vintage resale and midcentury furniture shops that have played major roles. “These groups have served our faithful following and regularly provide inspiration.”