VER­I­ZON LIFTS PRICE ON UN­LIM­ITED PLAN

Austin American-Statesman Sunday - - MONEY & MARKETS EXTRA -

Ver­i­zon is rais­ing the price of its un­lim­ited plan while in­tro­duc­ing a slightly cheaper, more limited ver­sion as wire­less car­ri­ers bat­tle each other for cus­tomers.

All ma­jor car­ri­ers now of­fer un­lim­ited plans after years of steer­ing peo­ple to­ward pay­ing ex­tra for us­ing more data. Ver­i­zon, like its ri­vals, will start charg­ing more for higher-qual­ity video while hop­ing to at­tract cost-con­scious cus­tomers with a cheaper plan.

Ver­i­zon's un­lim­ited plan had cost $80 a month for one line for those who sign up for au­to­matic pay­ments with a check­ing ac­count or debit card. It'll now cost $85 with high-def­i­ni­tion video, capped at 720p for phones.

Cur­rent cus­tomers can keep their un­lim­ited plans, but their video qual­ity is now limited to 720p on phones as well.

Ver­i­zon will also slow the speeds of peo­ple on the cheaper un­lim­ited plan when the net­work is con­gested. It will do that on the pricier plan only when a cus­tomer uses more than 22 gi­ga­bytes in a month.

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