Google lands e-travel com­pany; is run as book­ing en­tity next?

Austin American-Statesman - - BUSINESS AND PERSONAL FINANCE - Com­piled from wire re­ports

Google Inc. plans to buy travel technology com­pany ITA Soft­ware Inc. in an all-cash $700 mil­lion deal that would pro­vide the In­ter­net search leader with more in­for­ma­tion about air­line flights. The deal could sig­nal Google’s in­ten­tion to mount a chal­lenge to on­line travel ser­vices such as Ex­pe­dia and Or­b­itz.

ITA Soft­ware, a 500-em­ployee com­pany cre­ated in 1996 by com­puter sci­en­tists at the Mas­sachusetts In­sti­tute of Technology, pro­vides technology that helps run the reser­va­tion sys­tems of sev­eral air­lines.

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