Liquor sales skyrocket during SXSW
South By Southwest organizers and participating clubs long have said that they can do two or three months’ worth of business at the bar during SXSW. Liquor sales figures kept by the state comptroller’s office bear this out.
In May, for instance, the Mohawk on Red River Street had $60,889 in bar sales. In March — SXSW month — that figure was $210,922.
That was the most dramatic cash register surge, but several other clubs did at least three times their usual level of business during SXSW.
In March, Emo’s did $101,695 at the bar, compared with $30,694 in May; Red 7 rang up $99,870 in March, compared with $30,694, the same total as Emo’s, in May. Club Deville did $102,851 in March, compared with $39,112 in May.
Not only official SXSW venues benefit from the influx.
Lovejoys did about $37,000 more than usual during March ($79,482, with $42,675 in May.) Casino El Camino rang up $90,578 in March, with $48,387 in May.
On the Eastside, the Longbranch Inn took in $46,517 at the bar in March, compared with $31,922 in May. Its sister club, the Scoot Inn, did better as an official venue, with $77,747 in March, compared with $29,723 in May. Some other notable venues:
The Continental Club did $161,828 in March, $124,250 in May.
Antone’s did $93,862 in March, $88,378 in May.
Midnight Rodeo did $74,662 in March, $67,051 in May.
Hole In the Wall rang up $116,489 in March, $101,837 in May.