Liquor sales sky­rocket dur­ing SXSW

Austin American-Statesman - - BUSINESS - Com­piled from staff re­ports

South By South­west or­ga­niz­ers and par­tic­i­pat­ing clubs long have said that they can do two or three months’ worth of busi­ness at the bar dur­ing SXSW. Liquor sales fig­ures kept by the state comptroller’s of­fice bear this out.

In May, for in­stance, the Mo­hawk on Red River Street had $60,889 in bar sales. In March — SXSW month — that fig­ure was $210,922.

That was the most dra­matic cash reg­is­ter surge, but sev­eral other clubs did at least three times their usual level of busi­ness dur­ing SXSW.

In March, Emo’s did $101,695 at the bar, com­pared with $30,694 in May; Red 7 rang up $99,870 in March, com­pared with $30,694, the same to­tal as Emo’s, in May. Club Deville did $102,851 in March, com­pared with $39,112 in May.

Not only of­fi­cial SXSW venues ben­e­fit from the in­flux.

Love­joys did about $37,000 more than usual dur­ing March ($79,482, with $42,675 in May.) Casino El Camino rang up $90,578 in March, with $48,387 in May.

On the East­side, the Long­branch Inn took in $46,517 at the bar in March, com­pared with $31,922 in May. Its sis­ter club, the Scoot Inn, did bet­ter as an of­fi­cial venue, with $77,747 in March, com­pared with $29,723 in May. Some other no­table venues:

The Con­ti­nen­tal Club did $161,828 in March, $124,250 in May.

An­tone’s did $93,862 in March, $88,378 in May.

Mid­night Rodeo did $74,662 in March, $67,051 in May.

Hole In the Wall rang up $116,489 in March, $101,837 in May.

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