Kick off Tour de France viewing at hometown hero’s cycling shop
Itching to chalk up the streets like a real Tour de France fan? Want to dress like wacky European bike racing fans? Craving a crêpe or baguette sandwich?
The 97th Tour de France kicks off this weekend, and the Austin bike shop owned by seven-time tour winner Lance Armstrong is hosting a celebration.
Among the highlights of today’s bash? A photo booth where you can pose with other cyclists in the race peloton or climbing the French Alps, a “King of the Mountain” climbing wall, hourly raffles for bike gear, music, a painting wall, adult beverages and a Publicité Caravan that will shower guests with trinkets and samples. Beer, wine and champagne will be available, and the store (which has a new Radio Shack Store inside it) will stay open until 9 p.m. Oui! When it gets dark, the Prologue, taking place in Rotterdam, The Netherlands, and the first individual time trial of the Tour will be shown on a big screen in the parking lot.
The TV at the store will be tuned to the Tour throughout July. “Come in for a coffee and see what the owner has in his legs,” screams a flier announcing the events. Another party is planned for Stage 17. Let’s hope Armstrong is a top contender.