Fiat to hitch ride back to U.S. on back of Chysler deal­er­ships

Austin American-Statesman - - BUSINESS & PERSONAL FINANCE -

Af­ter a 26-year ab­sence, Fiat deal­er­ships will be re­turn­ing to the United States — but in a small way. Chrysler said that it planned to set up about 200 out­lets by the end of the year to sell the Fiat 500, an Ital­ian de­signed sub­com­pact. The deal­er­ships will be run by ex­ist­ing Chrysler deal­ers, but they will have sep­a­rate show­rooms and em­ploy­ees.

The strat­egy would re­quire deal­ers to com­mit sig­nif­i­cant re­sources to a lineup that ini­tially has a sin­gle model. A con­vert­ible is sched­uled to ar­rive in 2011, fol­lowed by a bat­tery-pow­ered 500 in 2012, but Chrysler has not re­vealed plans to ex­pand Fiat be­yond that.

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.