you’ve got chills, they’re mul­ti­ply­ing

Austin American-Statesman - - AUSTIN360BETS - — From staff and wire re­ports

Se­quels, re­makes and spinoffs have dom­i­nated the sum­mer movie fare.

But Para­mount is go­ing a step fur­ther. To­day, it’s re­leas­ing “Grease Sing-a-Long,” which is not a re­make or a se­quel, but a slightly re­touched ver­sion of the 1978 mu­si­cal film “Grease,” which starred John Tra­volta and Olivia Newton-John as a pair of 1950s-era high-school­ers.

The movie, a smash in its day, could turn a siz­able profit again. Af­ter all, how much could a few sub­ti­tles, which ap­pear dur­ing each num­ber, karaoke-style, pos­si­bly cost?

What’s more, Para­mount is launch­ing a pub­lic­ity cam­paign with a grass-roots feel, sim­i­lar to what the stu­dio did for last year’s cheapo chiller “Para­nor­mal Ac­tiv­ity.” In­stead of book­ing thou­sands of screens across the coun­try and then try­ing to at­tract au­di­ences with costly ad­ver­tis­ing, Para­mount is open­ing “Grease Sing-a-Long” in fewer than 20 mar­kets, in­clud­ing Austin, and ask­ing fans to vote for ad­di­tional screen­ings in their towns through Event­ful.com.

In Austin, the sing-along will be held at the Alamo South for two weeks, start­ing to­day. $12. 1120 S. La­mar Blvd. www.orig­i­nalalamo. com.

Now you can belt out lyrics with Sandy (Olivia Newton-John) and Danny (John Tra­volta) at the ‘Grease Sing-a-Long,’ a re-re­lease of the film that in­cludes sub­ti­tles for the songs.

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