you’ve got chills, they’re multiplying
Sequels, remakes and spinoffs have dominated the summer movie fare.
But Paramount is going a step further. Today, it’s releasing “Grease Sing-a-Long,” which is not a remake or a sequel, but a slightly retouched version of the 1978 musical film “Grease,” which starred John Travolta and Olivia Newton-John as a pair of 1950s-era high-schoolers.
The movie, a smash in its day, could turn a sizable profit again. After all, how much could a few subtitles, which appear during each number, karaoke-style, possibly cost?
What’s more, Paramount is launching a publicity campaign with a grass-roots feel, similar to what the studio did for last year’s cheapo chiller “Paranormal Activity.” Instead of booking thousands of screens across the country and then trying to attract audiences with costly advertising, Paramount is opening “Grease Sing-a-Long” in fewer than 20 markets, including Austin, and asking fans to vote for additional screenings in their towns through Eventful.com.
In Austin, the sing-along will be held at the Alamo South for two weeks, starting today. $12. 1120 S. Lamar Blvd. www.originalalamo. com.
Now you can belt out lyrics with Sandy (Olivia Newton-John) and Danny (John Travolta) at the ‘Grease Sing-a-Long,’ a re-release of the film that includes subtitles for the songs.