What will a dollar buy online? Not virtual gifts, Facebook says
Hard times in the retail world have hit Facebook Inc., which is closing its virtual gift shop, according to a blog post from a product manager for the popular social media website.
Facebook users who like to send their friends icons of birthday cakes, kittens, cartoon characters and other objects have until Aug. 1 to do so before the shop closes for good, said Jared Morgenstern, Facebook’s product manager for games and credits. Previously sent gifts will remain on a user’s Facebook page, however, Morgenstern said.
“Closing the Gift Shop may disappoint many of the people who have given millions of gifts, but we made the decision after careful thought about where we need to focus our product development efforts,” Morgenstern wrote.
Facebook instead will focus on features such as Photos, News Feed, Inbox, games, comments, the “Like” button and the Wall. Facebook started the gift shop in February 2007, Morgenstern wrote. Each gift cost $1.