ESPN SEcoNd-guESSES PAcE oF itS quEStioNS About jAmES ‘dEciSioN’
The supervising producer of ESPN’s “The Decision” said Friday that the show, and Jim Gray’s initial interview with
LeBron James, took too long to answer the primary question that people wanted to hear — where James was going.
But Norby Williamson, ESPN’s executive vice president for production, said he was pleased with how the show’s full 75 minutes played out. “Sometimes it goes perfect; sometimes it doesn’t,” Williamson said.
Preliminary Nielsen Co. ratings from the nation’s 56 biggest cities show that more than seven of every 100 homes with television sets was tuned in. In Cleveland, one in every four homes tuned in to watch James say he was leaving the hometown Cavaliers.
Williamson had said before the broadcast that he expected James to disclose his new team within the first 10 or 15 minutes. Instead, it came nearly a half hour into the telecast.
“Did it go on longer than we had hoped it would go on? Yeah, I think it went on,” Williamson said.