Lo­cal com­pany plans one brand for items

Austin American-Statesman - - MONEY & MARKETS -

Austin-based Amer­i­can Achieve­ment Corp., maker of class and cham­pi­onship rings, year­books and other items, will start mar­ket­ing its prod­ucts un­der a sin­gle brand, Bal­four.

CEO Alyce Al­ston said the re­brand­ing in­volved re­search and dis­cus­sions with cus­tomers.

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