Ford to sell Lin­coln hy­brid car at same price as gas sib­ling

Austin American-Statesman - - BUSINESS & PERSONAL FINANCE - Com­piled from wire re­ports

For the first time, an Amer­i­can au­tomaker plans to sell a hy­brid car for the same price as its gaso­line-pow­ered coun­ter­part, re­mov­ing at least one ob­sta­cle for driv­ers who want a greener ride.

At a lit­tle more than $35,000, the 2011 Lin­coln MKZ sedan won’t be cheap, but the de­ci­sion by Ford Mo­tor Co. to match the prices of the two styles could lead com­peti­tors to fol­low suit with fu­ture mod­els. Au­tomak­ers usu­ally won’t re­veal what they spend to in­stall a hy­brid sys­tem, but the fi­nal prod­uct usu­ally costs sev­eral thou­sand dol­lars more than a gas-pow­ered ver­sion of the same ve­hi­cle.

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