Name will change, workers will stay
some great people over the years because we couldn’t provide more opportunities to grow.”
The company will operate under the YourMembership.com name. Affinity’s 90 employees will remain in Austin, and YourMembership.com’s 60 workers will stay in St. Petersburg.
Weedman said the Austin office is preparing for expansion, including adding up to 15 sales representatives in the next three months.
The Riverside Co., a Cleveland-based private equity firm, financed the deal. Financial terms were not disclosed.
Riverside bought YourMembership.com in February and is looking for additional acquisitions to build out the company, Weedman said.
Affiniscape doesn’t disclose financial information, but Weedman said revenue has grown 30 percent year-over-year for the past three years and the company is profitable. It raised $1.6 million in private investment in 2007.
Weedman said he will remain with the company, while CEO Kevin Bury will depart next year. YourMembership.com CEO William Stover retain his title at the combined company.