Name will change, work­ers will stay

Affinis­cape

Austin American-Statesman - - BUSINESS - B The Austin of­fice is pre­par­ing for ex­pan­sion. Con­tact Lori Hawkins at 9125955.

some great peo­ple over the years be­cause we couldn’t pro­vide more op­por­tu­ni­ties to grow.”

The com­pany will op­er­ate un­der the YourMem­ber­ship.com name. Affin­ity’s 90 em­ploy­ees will re­main in Austin, and YourMem­ber­ship.com’s 60 work­ers will stay in St. Peters­burg.

Weed­man said the Austin of­fice is pre­par­ing for ex­pan­sion, in­clud­ing adding up to 15 sales rep­re­sen­ta­tives in the next three months.

The River­side Co., a Cleve­land-based pri­vate eq­uity firm, fi­nanced the deal. Fi­nan­cial terms were not dis­closed.

River­side bought YourMem­ber­ship.com in Fe­bru­ary and is look­ing for ad­di­tional ac­qui­si­tions to build out the com­pany, Weed­man said.

Affinis­cape doesn’t dis­close fi­nan­cial in­for­ma­tion, but Weed­man said rev­enue has grown 30 per­cent year-over-year for the past three years and the com­pany is prof­itable. It raised $1.6 mil­lion in pri­vate in­vest­ment in 2007.

Weed­man said he will re­main with the com­pany, while CEO Kevin Bury will de­part next year. YourMem­ber­ship.com CEO Wil­liam Stover re­tain his ti­tle at the com­bined com­pany.

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