Cisco looks to become ‘No. 1 IT company’
Cisco Systems Inc. isn’t content to be the world’s largest maker of computer networking gear. It wants to be the “No. 1” supplier of information technology to big businesses by broadening its offerings of services and software.
But when Cisco says “No. 1 IT company,” it doesn’t mean that it’s going to be the biggestselling company. That goal is out of reach, as IBM Corp.’s revenue is twice that of Cisco.
Rather, Cisco CEO John Chambers says he wants the company to loom largest in the minds of its customers and to be the one setting the pace in the industry. Being No. 1, he says, means having the best customer satisfaction and the best profit margins for products.