Cisco looks to be­come ‘No. 1 IT com­pany’

Austin American-Statesman - - BUSINESS -

Cisco Sys­tems Inc. isn’t con­tent to be the world’s largest maker of com­puter net­work­ing gear. It wants to be the “No. 1” sup­plier of in­for­ma­tion tech­nol­ogy to big busi­nesses by broad­en­ing its of­fer­ings of ser­vices and soft­ware.

But when Cisco says “No. 1 IT com­pany,” it doesn’t mean that it’s go­ing to be the biggest­selling com­pany. That goal is out of reach, as IBM Corp.’s rev­enue is twice that of Cisco.

Rather, Cisco CEO John Cham­bers says he wants the com­pany to loom largest in the minds of its cus­tomers and to be the one set­ting the pace in the in­dus­try. Be­ing No. 1, he says, means hav­ing the best cus­tomer sat­is­fac­tion and the best profit mar­gins for prod­ucts.

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