KVUE still battles ‘Oprah’ effect
our efforts ... is deeply appreciated.”
KVUE continues to battle the “Oprah Effect” at 4 p.m., though. Last year, Oprah Winfrey’s replacement, “The Ellen DeGeneres Show,” was able to attract only about half as many viewers as the now-retired Queen of Daytime. “Katie,” Katie Couric’s new daytime talk show, took over the 4 p.m. spot this fall and also is falling short of Winfrey’s numbers.
That dip has cleared the way for KXAN’s twin wins at 5 p.m. and 6 p.m. for more than a year now.
“We are excited to see continued multiyear growth from November 2010 to 2011 to 2012 in most of our newscasts, particularly at 6 p.m., where we have placed many of our key investigations featuring lead investigator Chris Willis,” said Eric Lassberg, president and general manager of KXAN and sister stations KBVO and KNVA.
Fox-owned KTBC reports it has the fastestgrowing local newscast. Viewership for its 6 a.m. broadcast grew 44 percent year to year.
Other ratings tidbits
At 9 p.m., KTBC’s news is No. 1, handily topping a KXAN-produced newscast on CW affiliate KNVA.
ABC’s “Good Morning America,” airing from 7 to 9 a.m. on KVUE, is the top-rated network morning show, and “NBC Nightly News” on KXAN ranks first among the 5:30 p.m. network newscasts.
While it still lags far behind the competition, numbers were up dramatically for KEYE’s “CBS This Morning.”
KVUE’s “Live! With Kelly and Michael” is the ratings winner at 9 a.m., followed by the third hour of NBC’s “Today” on KXAN.
In prime time, KEYE is home to the mostwatched network programming, followed by KVUE, KXAN and then KTBC weekdays.
Late nights, from 10:30 p.m. to midnight, viewers favor the lineup on KVUE, which is trailed by KXAN, KTBC and then KEYE.
KTBC saw big ratings jumps for several programs, including “The Big Bang Theory” at 6:30 p.m. and 10 p.m. weeknights and, in primetime, Fox’s “The X Factor.”
Each ratings point equals 7,053 Central Texas households. The first number is total households, the second is ratings points and the third is share, the percentage of in-use TV sets tuned to a particular channel.