KVUE still bat­tles ‘Oprah’ ef­fect


Austin American-Statesman - - AUSTIN360 DAILY - Con­tin­ued from E

our ef­forts ... is deeply ap­pre­ci­ated.”

KVUE con­tin­ues to bat­tle the “Oprah Ef­fect” at 4 p.m., though. Last year, Oprah Win­frey’s re­place­ment, “The Ellen DeGeneres Show,” was able to at­tract only about half as many view­ers as the now-re­tired Queen of Day­time. “Katie,” Katie Couric’s new day­time talk show, took over the 4 p.m. spot this fall and also is fall­ing short of Win­frey’s num­bers.

That dip has cleared the way for KXAN’s twin wins at 5 p.m. and 6 p.m. for more than a year now.

“We are ex­cited to see con­tin­ued mul­ti­year growth from Novem­ber 2010 to 2011 to 2012 in most of our news­casts, par­tic­u­larly at 6 p.m., where we have placed many of our key in­ves­ti­ga­tions fea­tur­ing lead in­ves­ti­ga­tor Chris Wil­lis,” said Eric Lass­berg, pres­i­dent and gen­eral man­ager of KXAN and sis­ter sta­tions KBVO and KNVA.

Fox-owned KTBC re­ports it has the fastest­grow­ing lo­cal news­cast. View­er­ship for its 6 a.m. broad­cast grew 44 per­cent year to year.

Other rat­ings tid­bits

At 9 p.m., KTBC’s news is No. 1, hand­ily top­ping a KXAN-pro­duced news­cast on CW af­fil­i­ate KNVA.

ABC’s “Good Morn­ing Amer­ica,” air­ing from 7 to 9 a.m. on KVUE, is the top-rated net­work morn­ing show, and “NBC Nightly News” on KXAN ranks first among the 5:30 p.m. net­work news­casts.

While it still lags far be­hind the com­pe­ti­tion, num­bers were up dra­mat­i­cally for KEYE’s “CBS This Morn­ing.”

KVUE’s “Live! With Kelly and Michael” is the rat­ings win­ner at 9 a.m., fol­lowed by the third hour of NBC’s “To­day” on KXAN.

In prime time, KEYE is home to the most­watched net­work pro­gram­ming, fol­lowed by KVUE, KXAN and then KTBC week­days.

Late nights, from 10:30 p.m. to mid­night, view­ers fa­vor the lineup on KVUE, which is trailed by KXAN, KTBC and then KEYE.

KTBC saw big rat­ings jumps for sev­eral pro­grams, in­clud­ing “The Big Bang The­ory” at 6:30 p.m. and 10 p.m. week­nights and, in prime­time, Fox’s “The X Fac­tor.”

Novem­ber Nielsens

Each rat­ings point equals 7,053 Cen­tral Texas house­holds. The first num­ber is to­tal house­holds, the sec­ond is rat­ings points and the third is share, the per­cent­age of in-use TV sets tuned to a par­tic­u­lar chan­nel.

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