Dell World: What did the first day re­veal about fu­ture?

With new team, tech firm aims to shift to com­pre­hen­sive busi­ness so­lu­tions.

Austin American-Statesman - - FRONT PAGE - By Kirk Laden­dorf kladen­dorf@states­man.com

Michael Dell con­tin­ues to rein­vent his tech­nol­ogy com­pany — and he’s rein­vent­ing his top man­age­ment team along with it.

The Dell Inc. founder and CEO told a gath­er­ing of in­dus­try an­a­lysts at the Dell World tech­nol­ogy show that his com­pany con­tin­ues to move away from be­ing sim­ply an in­gre­di­ents maker and move to­ward be­ing a provider of end-to-end so­lu­tions to solve a range of com­plex in­for­ma­tion tech­nol­ogy prob­lems.

The an­swer to those prob­lems will come from Dell’s of­fer­ings in ad­vanced sys­tems, ser­vices and soft­ware, Dell said. The com­pany will con­tinue to make ac­qui­si­tions in those ar­eas and it will in­vest more re­search and devel­op­ment in its ex­ist­ing busi­nesses.

The com­pany is mov­ing from the high-tech “in­gre­di­ents busi­ness” to be­ing a fullscale busi­ness so­lu­tions provider, its CEO said.

“Dell as a com­pany had a rather rapid rise do­ing one thing (mak­ing per­sonal com­put­ers) that peo­ple could un­der­stand in a straight­for­ward way,” he said. “And now we have a broad set of ca­pa­bil­i­ties. The chal­lenge for us is how do we bring all the pieces to­gether and change

LAURA SKELDING / AMER­I­CAN-STATES­MAN

Jeremy Perkins assem­bles a Mars rover replica at the Dell World event at the Austin Con­ven­tion Cen­ter on Tues­day. The replica was built for Dell World to high­light Dell’s re­la­tion­ship with NASA. Dell’s HPC or high per­for­mance com­put­ing clus­ters helped teach the rover how to land.

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