Print edi­tion rates stay the same

Dig­i­tal

Austin American-Statesman - - BUSINESS - Con­tin­ued from B

tions will cost $14.99 a month. Print sub­scrip­tion rates will not change, and ar­ti­cles will still be avail­able free to read on States­man-owned web­sites in­clud­ing states­man. com and austin360.com. In­for­ma­tion on pric­ing plans will be avail­able at states­man.com/ac­cess. The news­pa­per plans to in­crease cus­tomer sup- port staffing dur­ing the tran­si­tion.

News busi­nesses have been search­ing for ways to mon­e­tize what since the dawn of the Web has been largely free: on­line news ar­ti­cles. But how to do that has been fiercely de­bated with some news or­ga­ni­za­tions — in­clud­ing The Wall Street Jour­nal, The New York Times and Dal­las Morn­ing News — erect­ing pay­walls that re­quire sub­scrip­tions to ac­cess some or all ar­ti­cles. Last week, news sur­faced that The Washington Post is ex­pected to in­tro­duce a pay­wall in 2013.

Cox Me­dia Group has made no for­mal an­nounce­ment about a timetable for pay­wall plans. States­man Pub­lisher Susie Ell­wood said that the tran­si­tion to more paid news models is “a work in progress.”

For now, Ell­wood said, the apps and sub­scrip­tion bun­dles give cus­tomers more flex­i­bil­ity in how they get news.

“I think what we’re do­ing by im­prov­ing the dig­i­tal port­fo­lio of prod­ucts and in­clud­ing it in what our cus­tomers are paying for is ex­actly the right thing to do be­cause our cus­tomers don’t just use one prod­uct,” Ell­wood said. “They likely use a va­ri­ety of them de­pend­ing on where they are, what time it is and what their needs are. They may get up and read the print prod­uct in the morn­ing, then jump on their iPad or com­put­ers or phones when they’re at

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