Two dig­i­tal agen­cies ex­pand

W2O Group ac­quires Austin-based VM Foundry; R/GA has opened of­fice here.

Austin American-Statesman - - BUSINESS - By Lori Hawkins lhawkins@states­man.com Agen­cies

Two dig­i­tal agen­cies are ex­pand­ing their op­er­a­tions in Austin to tap into the re­gion’s cre­ative and tech­ni­cal tal­ent pools.

W2O Group, based in San Fran­cisco, said Wed­nes­day it is grow­ing its pres­ence here by ac­quir­ing Austin-based VM Foundry for an undis­closed price.

VM Foundry will be com­bined with W2O’s ex­ist­ing Austin op­er­a­tions to cre­ate W2O Dig­i­tal, which will serve as a learn­ing cen­ter for W2O’s clients and staff fo­cused on dig­i­tal me­dia.

The firm plans to grow from 45 em­ploy­ees in Austin to more than 100 over the next year, said Jim Weiss, CEO of W2O. It’s cur­rently hir­ing for data an­a­lyt­ics, dig­i­tal de­sign and devel­op­ment po­si­tions.

“We’re here be­cause Austin is a great place for en­trepreneurs and new ideas, and it’s sup­port­ive to busi­ness, par­tic­u­larly those that are star­tups and not es­tab­lished,” Weiss said. “It’s hard to say this isn’t

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