GM gives pickups needed makeover
DETROIT — General Motors is giving its big pickups a muchneeded makeover.
The company unveiled new versions of its top-selling Chevrolet Silverado and GMC Sierra on Thursday, aiming to get them to showrooms by late spring or early summer.
The timing is good. Truck sales are growing after a fiveyear slump. And the new pickups replace models that were last revamped in 2007. That means General Motors dealers have been offering pickups that are dated compared with newer Fords and Rams — and that is hurting sales.
GM is having a tough time selling its current trucks against Ford’s F-150 and Chrysler’s Ram. The Silverado is the second-best selling vehicle in America at almost 367,000 through November. But its sales are flat with last year. Sales of Ford’s F-Series, the nation’s top-selling vehicle, are up almost 12 percent at 577,000.