GM gives pick­ups needed makeover

Austin American-Statesman - - BUSINESS -

DETROIT — Gen­eral Mo­tors is giv­ing its big pick­ups a much­needed makeover.

The com­pany un­veiled new ver­sions of its top-sell­ing Chevro­let Sil­ver­ado and GMC Sierra on Thurs­day, aim­ing to get them to show­rooms by late spring or early sum­mer.

The tim­ing is good. Truck sales are grow­ing af­ter a fiveyear slump. And the new pick­ups re­place models that were last re­vamped in 2007. That means Gen­eral Mo­tors deal­ers have been of­fer­ing pick­ups that are dated com­pared with newer Fords and Rams — and that is hurt­ing sales.

GM is hav­ing a tough time sell­ing its cur­rent trucks against Ford’s F-150 and Chrysler’s Ram. The Sil­ver­ado is the sec­ond-best sell­ing ve­hi­cle in Amer­ica at al­most 367,000 through Novem­ber. But its sales are flat with last year. Sales of Ford’s F-Se­ries, the na­tion’s top-sell­ing ve­hi­cle, are up al­most 12 per­cent at 577,000.

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.