Com­mer­cials get qui­eter un­der law

Austin American-Statesman - - AUSTIN360 DAILY - Com­piled by Ni­cole Vil­lal­pando

NEWYORK — TV view­ing could soon sound a lit­tle calmer. The CALM Act, which lim­its the vol­ume of TV com­mer­cials, went into ef­fect on Thurs­day.

CALM stands for Com­mer­cial Ad­ver­tise­ment Loud­ness Mit­i­ga­tion. The act is de­signed to pre­vent TV com­mer­cials from blar­ing at louder vol­umes than the pro­gram con­tent they ac­com­pany.

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