Austin firm has designs on inaugural ball
Company responsible for marketing, design and theme of Black Tie and Boots Inaugural Ball.
Austin startup Kennedy and Company is responsible for the “look” of one of Washington, D.C.’s signature events: the Black Tie and Boots Inaugural Ball.
“We are a small business doing some big things,” said Lara Kennedy Hogan, president of Kennedy and Company, a marketing, public relations and design firm. “In less than two years since we opened our doors, we are thrilled to have a national client of this caliber.”
Hogan worked as a congressional staffer before returning to Austin, her hometown, and founding her firm in 2010.
Her company, along with a partner, created the overall design, theme and marketing materials, including invitations, the event’s website and a promotional video. Hogan was also involved in the design of many commemorative items, including belt buckles, cufflinks and Kona guitars.
“Designing the commemorative guitars for the event was an unique experience,” Hogan said. “We can hardly wait to ‘boot-scoot’ under the very banner we designed to musicians playing the guitars that we helped create.”
The Jan. 19 party, which will include 20 Texas performers on six stages, is expected to draw 15,000 attendees. The Texas State Society of Washington, D.C. is hosting the event at Gaylord National Resort and Convention Center on the banks of the Potomac River.
An added bonus, Hogan said, is working with friends on the Black Tie and Boots project.
Her partner, Peckish Design & Marketing, was started by a friend from the first grade. Hogan caught up with her friend, Felicia Rateliff of Missouri, at a class reunion. They discovered they were both in marketing and design.
“We’ve been working together (on Black Tie and Boots) since July,” Hogan said. “It’s been a lot of fun.”
Another friend, Polly Shrewbury of Austin, is a partner in Pollyseon, which is providing embroidered travel bags for the inaugural event.
Hogan said the three friends will be together at the ball.
“It’s truly a one-of-a-kind occasion, and I am proud to be a part of it,” she said.
Kennedy and Company helped design commemorative belt buckles.