Austin hanger firm buys Mi­ami ri­val

In­ter­na­tional Hanger to broaden its mar­kets to in­clude con­sumers, res­i­den­tial cus­tomers.

Austin American-Statesman - - BUSINESS - By Lori Hawkins lhawkins@states­ Hanger

Austin-based In­ter­na­tional Hanger, which sup­plies cus­tom clothes hang­ers to ma­jor re­tail­ers, de­signer brands and ho­tels, has ac­quired a Mi­ami-based com­peti­tor in an ef­fort to ex­pand its e-com­merce busi­ness.

Founded in 1990, In­ter­na­tional Hanger makes wooden hang­ers for cus­tomers in­clud­ing Macy’s, Ralph Lau­ren, Omni and Hil­ton.

The com­pany said the pur­chase of Great Amer­i­can Hanger Co. broad­ens its mar­kets to in­clude con­sumers and res­i­den­tial cus­tomers.

Great Amer­i­can Hanger Co. was founded in 1999 with an ecom­merce fo­cus and has built its busi­ness by sell­ing hang­ers through In­ter­net store­fronts such as Hang­ and Hanger­

“They have done a great job us­ing the In­ter­net and so­cial me­dia, and we’re us­ing that ex­per­tise now to build out our on­line busi­ness,” said Kurt Lemke, pres­i­dent of In­ter­na­tional Hanger. “We’ve al­ways been a small non-tech com­pany in a town that’s filled with tech­nol­ogy, so we’re ex­cited about ex­pand­ing the tech­nol­ogy side of our busi­ness.”

In­ter­na­tional Hanger will take over the Mi­ami op­er­a­tions of Great Amer­i­can Hanger and add the com­pany’s nine em­ploy­ees to its 25per­son work­force.

Fi­nan­cial terms were not dis­closed.

In­ter­na­tional Hanger has grown through a se­ries of ac­qui­si­tions. The pur­chase of North Carolina-based Mon­trose Hanger ex­panded the com­pany into the ho­tel busi­ness and added fold­ing lug­gage stands to its line.

Lemke said with Great Amer­i­can Hanger in its fold, the com­pany now has the largest group of Web sites spe­cial­iz­ing in hang­ers and it will

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