Growth draws com­pany to China

Apps

Austin American-Statesman - - BUSINESS - Con­tin­ued from B

be­came a mi­nor­ity share­holder in Ap­p­con­omy and li­censed its soft­ware to Ap­p­con­omy.

Ap­p­con­omy launched Jin­jin in Shang­hai and Bei­jing last month. The com­pany said the app features dozens of Chi­nese and global re­tail brands, with cus­tomers in­clud­ing restau­rant chains Golden Phoenix Bak­eries, Burger King and Pep­per Lunch, as well as health, beauty and other mer­chants.

Con­sumers can down­load Jin­jin from the com­pany’s web­site and from Chi­nese An­droid app stores. It will be avail­able for the Ap­ple op­er­at­ing sys­tem in the next month.

Magier­ski said his com­pany tar­geted China first be­cause it’s the largest and fastest-grow­ing smart­phone mar­ket in the world.

“Our strat­egy con­tin­ues to be to go live in China with ma­jor brands, and then en­ter the U.S. and other mar­kets with th­ese global re­tail cus­tomers,” Magier­ski said by email. “Ma­jor brands such as Star­bucks and oth­ers have al­ready de­clared

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