Growth draws company to China
became a minority shareholder in Appconomy and licensed its software to Appconomy.
Appconomy launched Jinjin in Shanghai and Beijing last month. The company said the app features dozens of Chinese and global retail brands, with customers including restaurant chains Golden Phoenix Bakeries, Burger King and Pepper Lunch, as well as health, beauty and other merchants.
Consumers can download Jinjin from the company’s website and from Chinese Android app stores. It will be available for the Apple operating system in the next month.
Magierski said his company targeted China first because it’s the largest and fastest-growing smartphone market in the world.
“Our strategy continues to be to go live in China with major brands, and then enter the U.S. and other markets with these global retail customers,” Magierski said by email. “Major brands such as Starbucks and others have already declared