Donors in dis­guise

Boys & Girls Club again raised most money in 24-hour fund­ing ef­fort.

Austin American-Statesman - - FRONT PAGE - By Nancy Flores nflo­res@states­man.com

Kris­ten Eick­hoff, Wendy Salazar and Shelly Al­faro try on some Dia de los Muer­tos masks on the open­ing evening of Am­plify Austin, the city’s an­nual 24-hour on­line fundrais­ing drive, at Mexic-Arte’s Viva Happy Hour on Thurs­day.

Am­plify Austin, the city’s an­nual on­line day of giving, cel­e­brated its fifth an­niver­sary by rais­ing more than $9.8 mil­lion after the 24-hour fundrais­ing cam­paign wrapped up Fri­day night.

The amount ex­ceeded the $9 mil­lion goal to be­come the event’s most suc­cess­ful cam­paign.

“At the end of the day, no mat­ter what the ticker says, this goes be­yond the num­bers,” said Ce­leste Flores, ex­ec­u­tive di­rec­tor for I Live Here, I Give Here, which pro­duces the on­line giving cam­paign. “It’s about the im­pact that’s go­ing to hap­pen with those dol­lars. That’s what fuels us.”

For the third year in a row, the Boys & Girls Clubs of the Austin Area raised the most money in the event with a to­tal of more than $443,000. Hospice Austin fin­ished sec­ond with more than $288,000, and Cen­tral Texas Food Bank came in third with a pre­lim­i­nary to­tal of $252,874.

Cen­tral Tex­ans con­trib­uted more than 64,500 do­na­tions to about 700 or­ga­ni­za­tions. The event ran from 6 p.m. Thurs­day to 6 p.m. Fri­day.

With an hour to go, the Boys & Girls Clubs of the Austin Area, which was at the top of the leader board for most of Fri-

TOM MCCARTHY JR. / FOR AMER­I­CAN-STATES­MAN

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