Donors in disguise
Boys & Girls Club again raised most money in 24-hour funding effort.
Kristen Eickhoff, Wendy Salazar and Shelly Alfaro try on some Dia de los Muertos masks on the opening evening of Amplify Austin, the city’s annual 24-hour online fundraising drive, at Mexic-Arte’s Viva Happy Hour on Thursday.
Amplify Austin, the city’s annual online day of giving, celebrated its fifth anniversary by raising more than $9.8 million after the 24-hour fundraising campaign wrapped up Friday night.
The amount exceeded the $9 million goal to become the event’s most successful campaign.
“At the end of the day, no matter what the ticker says, this goes beyond the numbers,” said Celeste Flores, executive director for I Live Here, I Give Here, which produces the online giving campaign. “It’s about the impact that’s going to happen with those dollars. That’s what fuels us.”
For the third year in a row, the Boys & Girls Clubs of the Austin Area raised the most money in the event with a total of more than $443,000. Hospice Austin finished second with more than $288,000, and Central Texas Food Bank came in third with a preliminary total of $252,874.
Central Texans contributed more than 64,500 donations to about 700 organizations. The event ran from 6 p.m. Thursday to 6 p.m. Friday.
With an hour to go, the Boys & Girls Clubs of the Austin Area, which was at the top of the leader board for most of Fri-