difficulty handling traffic last summer — will fulfill long-promised additions of sought-after “legendary” Pokemon and the ability for players to battle and trade with each other, he said.
“What happened last summer was really kind of strange, where ‘Pokemon Go’ spiraled out of control to this level of cultural awareness that nobody expected, certainly not us,” Hanke said. The “extremely successful” game now has usage “at a more normal level,” he said.
The hard-to-replicate game still has an enviable following in Japan, China, Korea as well as North America, Dreunen said.
Since the game’s release, Dreunen said, the $40.6 billion worldwide mobile game industry has become flooded, and investment may shift to mobile games that rely on well-loved characters and provide frequent updates.
As spring approaches, there are signs of new life. Milwaukee County has prepared for “Pokemon Go” and future augmented-reality games by requiring game developers to obtain a permit to get players into parks.
In Maine, members of the “Pokemon Go” 207 Facebook group have noticed more screenshots from players taking up the game again.
Nick Fournier, a 21-yearold media studies student at the University of Southern Maine, said he’s glad the company has finally begun listening to players’ complaints. He described last summer as a phenomenon brought on by the game’s nostalgia and the technology’s novelty that he doesn’t expect to see again.
Erin Morrison, a 23-yearold schoolteacher living in Greene, Maine, said she has kept playing through a dreary winter by driving to places she knew had multiple spots to catch Pokemon.
“With the new update, it’s been so awesome,” she said.
The CEO of Niantic, the company that created “Pokemon Go,” says the game is no passing fad and remains popular.