Sports look for new outlets as cable TV wanes
Non-traditional methods include streaming to mobile devices.
It’s no secret that the times haven’t been kind to cable television.
There’s no question viewership is down, especially among the younger generation. Stats show they’re watching about six hours less of television per week.
But here’s the conundrum: People are still viewing their shows and sporting events. They’re just getting them via non-traditional ways, whether it’s by using a streaming device, phone or iPad.
Sports are especially studying ways to make money off the newest TV-watching trend. It was a hot topic Sunday at SXSW during a panel discussion called “Live Sports and Cordcutters, the Future of Streaming.”
Rob Simmelkjaer oversees NBC Sports Ventures. He talked about how his network successfully made every event at last year’s Olympics