Sports look for new out­lets as ca­ble TV wanes

Non-tra­di­tional meth­ods in­clude stream­ing to mo­bile de­vices.

Austin American-Statesman - - SPORTS - By Suzanne Hal­libur­ton shal­libur­ton@states­ Stream­ing

It’s no se­cret that the times haven’t been kind to ca­ble tele­vi­sion.

There’s no ques­tion view­er­ship is down, es­pe­cially among the younger gen­er­a­tion. Stats show they’re watch­ing about six hours less of tele­vi­sion per week.

But here’s the co­nun­drum: Peo­ple are still view­ing their shows and sport­ing events. They’re just get­ting them via non-tra­di­tional ways, whether it’s by us­ing a stream­ing de­vice, phone or iPad.

Sports are es­pe­cially study­ing ways to make money off the new­est TV-watch­ing trend. It was a hot topic Sun­day at SXSW dur­ing a panel dis­cus­sion called “Live Sports and Cord­cut­ters, the Fu­ture of Stream­ing.”

Rob Sim­melk­jaer over­sees NBC Sports Ven­tures. He talked about how his net­work suc­cess­fully made ev­ery event at last year’s Olympics

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