Shoe fits better on gender issue
Panelists note some improvements for women in sports marketing areas.
Elena Delle Donne has won WNBA games, collegiate volleyball matches and an Olympic gold medal. On Monday, she addressed a shoe-related victory. Appearing at South by Southwest, Delle Donne recalled a meeting about an upcoming line of Nike shoes. During a pitch, Delle Donne was told her shoes would be marketed for girls. The idea irked Delle Donne since young boys would ask for her autograph and tell her they chose their jersey number because she wears No. 11.
“We (ended up having) a gender neutral-sized shoe, which was such a win,” said Delle Donne, the WNBA’s MVP in 2015. “Why do women athletes only have to reach out to young girls? Why can’t we reach out to