Shoe fits bet­ter on gen­der is­sue

Panelists note some im­prove­ments for women in sports mar­ket­ing ar­eas.

Austin American-Statesman - - SPORTS - By Danny Davis daniel­d­avis@states­man.com

Elena Delle Donne has won WNBA games, col­le­giate vol­ley­ball matches and an Olympic gold medal. On Monday, she ad­dressed a shoe-re­lated vic­tory. Ap­pear­ing at South by South­west, Delle Donne re­called a meet­ing about an up­com­ing line of Nike shoes. Dur­ing a pitch, Delle Donne was told her shoes would be mar­keted for girls. The idea irked Delle Donne since young boys would ask for her au­to­graph and tell her they chose their jer­sey num­ber be­cause she wears No. 11.

“We (ended up hav­ing) a gen­der neu­tral-sized shoe, which was such a win,” said Delle Donne, the WNBA’s MVP in 2015. “Why do women ath­letes only have to reach out to young girls? Why can’t we reach out to

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