At­las Cof­fee Club takes you on a caf­feinated world tour each month

Austin American-Statesman - - AUSTIN 360 FOOD - Liq­uid Austin Cof­fee

The bags of cof­fee that lined the shelves at the Mal­ibu cof­fee shop where Michael Shew­make first hatched the idea for his busi­ness had the name of the roast­ing com­pany on them but lit­tle else.

To Shew­make, there was a lot the bags weren’t say­ing. He had spent the morn­ing chat­ting with the knowl­edge­able barista about the cof­fee — “where it came from, how it was pro­cessed, all of the things that led to the way it tasted” — and learned things he wouldn’t have nec­es­sar­ily known if he’d bought the bags with­out con­sul­ta­tion.

“What I re­al­ized was, ‘Wow, I got all that story, but all that was left was just a bag. Just a plain bag with the roast­ers’ name on it,’” he said. “So I thought there was an awe­some story to tell about what makes cof­fee dif­fer­ent. Not just, ‘Oh, this cof­fee’s from this coun­try,’ but also why it tastes dif­fer­ent, which has a lot to do with the way the coun­try has tra­di­tion­ally pro­duced it.”

From that epiphany dur­ing his Cal­i­for­nia va­ca­tion, At­las Cof­fee Club was born. It’s now

CON­TRIB­UTED BY DEN­NIS BUR­NETT PHO­TOG­RA­PHY

When you sub­scribe to the At­las Cof­fee Club, you re­ceive bags of cof­fee from dif­fer­ent coun­tries around the world, their tast­ing pro­files, brew­ing rec­om­men­da­tions and a post­card from each of the coun­tries.

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