Atlas Coffee Club takes you on a caffeinated world tour each month
The bags of coffee that lined the shelves at the Malibu coffee shop where Michael Shewmake first hatched the idea for his business had the name of the roasting company on them but little else.
To Shewmake, there was a lot the bags weren’t saying. He had spent the morning chatting with the knowledgeable barista about the coffee — “where it came from, how it was processed, all of the things that led to the way it tasted” — and learned things he wouldn’t have necessarily known if he’d bought the bags without consultation.
“What I realized was, ‘Wow, I got all that story, but all that was left was just a bag. Just a plain bag with the roasters’ name on it,’” he said. “So I thought there was an awesome story to tell about what makes coffee different. Not just, ‘Oh, this coffee’s from this country,’ but also why it tastes different, which has a lot to do with the way the country has traditionally produced it.”
From that epiphany during his California vacation, Atlas Coffee Club was born. It’s now
When you subscribe to the Atlas Coffee Club, you receive bags of coffee from different countries around the world, their tasting profiles, brewing recommendations and a postcard from each of the countries.