Lat­est ratings: KXAN TV news again rules air­waves

Austin American-Statesman - - BUSINESS - By Gary Dinges gdinges@states­

KXAN con­tin­ues to be Austin’s No. 1 choice for TV news, win­ning vir­tu­ally ev­ery head-to-head com­pe­ti­tion in Fe­bru­ary, ac­cord­ing to the lat­est Nielsen ratings.

The city’s NBC af­fil­i­ate took the top spot at 5 a.m., 6 a.m., 5 p.m., 6 p.m. and 10 p.m.

At 4:30 a.m., KXAN and KVUE tied, while KVUE is home to Austin’s top-rated mid­day news­cast.

KXAN’s mar­gin of vic­tory, in most cases, was well into the dou­ble dig­its, aver­ag­ing 54 per­cent more view­ers than the sec­ond place sta­tion. Its 6 p.m. news­cast had 80 per­cent more view­ers than the No. 2 sta­tion and was watched by more peo­ple than

the No. 2 and No. 3 sta­tions com­bined.

Those num­bers make KXAN one of the high­est-rated NBC af­fil­i­ates in the coun­try, the sta­tion said.

“Each story KXAN in­ves­ti­gated in Fe­bru­ary un­cov­ered valu­able in­for­ma­tion view­ers couldn’t get any­where else,” KXAN news di­rec­tor Chad Cross said. “This crit­i­cal re­port­ing af­fects your in­vest­ments, safety and well-be­ing. View­ers trust KXAN as their source for lo­cal news be­cause we fo­cus on what af­fects their lives.”

In prime­time, NBC was the English-lan­guage net­work to beat in Fe­bru­ary, fol­lowed by CBS, ABC, Fox, The CW and then MyNet­workTV.


KXAN’s morn­ing team fea­tures David Yeo­mans (from left), Sally Her­nan­dez, John Dabkovich and Amanda Du­gan. KXAN was Austin’s top choice for TV news in Fe­bru­ary.

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