At this theme park, you can wait in ‘vir­tual line’ in­stead

Uni­ver­sal Or­lando leads push to keep peo­ple out of an end­less queue.

Austin American-Statesman - - BUSINESS - Lines

At Uni­ver­sal Or­lando Re­sort’s new “Race Through New York Star­ring Jimmy Fal­lon” ride, wait­ing in line has been re­placed by loung­ing on couches and lis­ten­ing to a racy bar­ber­shop quar­tet sing un­til it’s time to en­ter the ride.

Uni­ver­sal is lead­ing the the­mepark charge into “vir­tual lines” that give vis­i­tors op­tions for ex­plor­ing a park or watch­ing live en­ter­tain­ment in­stead of the te­dium of look­ing at some­one’s back as you inch for­ward step by step to the thrill ride.

“It’s kind of a bit of a science ex­per­i­ment for all of us,” said Ja­son Sur­rell, a Uni­ver­sal cre­ative di­rec­tor said about the “queue­less” waits. “We’ve known for years that wait­ing in line is one of the big­gest dis-sat­is­fiers in our

UNI­VER­SAL OR­LANDO RE­SORT / VIA AP

The out­side of the new “Race Through New York Star­ring Jimmy Fal­lon” ride, which opens next month at the Uni­ver­sal Or­lando Re­sort theme park in Or­lando, Fla.

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