At this theme park, you can wait in ‘virtual line’ instead
Universal Orlando leads push to keep people out of an endless queue.
At Universal Orlando Resort’s new “Race Through New York Starring Jimmy Fallon” ride, waiting in line has been replaced by lounging on couches and listening to a racy barbershop quartet sing until it’s time to enter the ride.
Universal is leading the themepark charge into “virtual lines” that give visitors options for exploring a park or watching live entertainment instead of the tedium of looking at someone’s back as you inch forward step by step to the thrill ride.
“It’s kind of a bit of a science experiment for all of us,” said Jason Surrell, a Universal creative director said about the “queueless” waits. “We’ve known for years that waiting in line is one of the biggest dis-satisfiers in our
The outside of the new “Race Through New York Starring Jimmy Fallon” ride, which opens next month at the Universal Orlando Resort theme park in Orlando, Fla.