Face­book’s new fea­tures fol­low in Snapchat’s steps

Austin American-Statesman - - BUSINESS - By Fiza Pi­rani At­lanta Journal-Con­sti­tu­tion Wa­ter

While im­i­ta­tion prob­a­bly isn’t the sin­cer­est form of flat­tery among com­pet­ing tech com­pa­nies, Face­book’s new Snapchat-like app up­dates are an ob­vi­ous hat tip to Snapchat’s years-old fea­tures.

Face­book an­nounced the new up­dates Tuesday morn­ing: a cam­era filled with ef­fects and fil­ters, short vis­ual “Sto­ries” and dis­ap­pear­ing mes­sages.

“The way peo­ple cre­ate con­tent is chang­ing to be from text to pho­tos and videos,” Con­nor Hayes, prod­uct man­ager for Face­book sto­ries, told The Verge. “This is in turn chang­ing the way they’re shar­ing with one an­other and in­ter­act­ing on­line ... some­thing that Snapchat has re­ally pi­o­neered.”

In 2013, Face­book tried and failed to strike a deal to buy Snapchat for $3 bil­lion.

And since then, it has cloned some of Snapchat’s most pop­u­lar fea­tures in an all-out ef­fort to main­tain dom­i­nance in the arena of photo and video com­mu­ni­ca­tion.

While Snapchat has half the num­ber of daily ac­tive users of Face­book-owned In­sta­gram’s 300 mil­lion au­di­ence, Face­book has no­ticed its “surg­ing pop­u­lar­ity” among younger users, CNN re­ported.

Here’s more on the new Snapchat-like fea­tures rolling out Tuesday on iOS and An­droid:

Cam­era ef­fects: Sim­i­lar to Snapchat’s cam­era fil­ters fea­ture, Face­book’s will pack dozens of ef­fects (think glit­ter beards and sloth hats) and in­ter­ac­tive fea­tures, in­clud­ing “re­ac­tive ef­fects” such as fall­ing snow.

Sto­ries: Face­book repli­cated Snapchat’s Sto­ries for­mat for In­sta­gram in Au­gust and Tuesday an­nounced a sim­i­lar re­lease in its main mo­bile app.

Users have op­tions to share mul­ti­ple me­dia as a “vis­ual collection” (or Story) to ap­pear on top of Face­book’s news feed or on their time­lines.

Sim­i­lar to Snapchat and In­sta­gram, the Sto­ries will dis­ap­pear in 24 hours.

Di­rect: Users will also be able to share their vis­ual com­pi­la­tions di­rectly to an in­di­vid­ual or group of Face­book users if they choose to — part of the app’s new “Di­rect” fea­ture.

Like Snapchat, when you send a photo or video via Di­rect, your friends will be able to view it once, re­play it or re­ply. Af­ter the con­ver­sa­tion ends, the con­tent is no longer vis­i­ble.

Bot­tled wa­ter is start­ing to seem more like soda, and some­times taste like it, too.

As bot­tled wa­ter surges in pop­u­lar­ity, Coke, Pepsi and other com­pa­nies are us­ing celebrity en­dorse­ments, stylish pack­ag­ing and fancy fil­tra­tion pro­cesses like “re­verse os­mo­sis” to sell peo­ple on ex­pand­ing vari­a­tions of what comes out of the tap. They’re also adding flour­ishes like bub­bles, fla­vors or sweet­en­ers that can blur the lines be­tween what is wa­ter and what is soda.

For this year’s Su­per Bowl, Pep­siCo even ran an ad for its new Lifewtr, pro­mot­ing the drink in a spotlight typ­i­cally re­served for so­das. Also run­ning their first Su­per Bowl ads were Fiji

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.