Audi ac­quires Austin-based Sil­ver­car

Car rental firm, which op­er­ates in a dozen cities, of­fers only Audis.

Austin American-Statesman - - BUSINESS - By Gary Dinges gdinges@states­man.com

Ger­man au­tomaker Audi said Thurs­day that it has ac­quired Sil­ver­car, an Austin-based air­port car rental busi­ness whose fleet con­sists en­tirely of sil­ver Audi A4 sedans.

A pur­chase price wasn’t dis­closed.

Audi had pur­chased a par­tial stake in Sil­ver­car last year, lead­ing a $28 mil­lion in­vest­ment in the com­pany.

In ad­di­tion to Austin, Sil­ver­car op­er­ates in about a dozen other cities, in­clud­ing Chicago, Dal­las, Den­ver, Mi­ami, Las Ve­gas, Los An­ge­les, New York, Phoenix and San Fran­cisco. It was founded in 2012, first serv­ing Dal­las, and has about 150 em­ploy­ees, most of them in Austin.

“Audi and Sil­ver­car share a vi­sion for the fu­ture of trans­porta­tion,” said Matt Car­pen­ter, Audi of Amer­ica’s chief fi­nan­cial of­fi­cer. “This ac­qui­si­tion en­ables Audi to move for­ward with a pro­gres­sive part­ner and con­tinue our tech­nol­ogy lead­er­ship into the next era of mo­bil­ity.’’

From the start, Sil­ver­car has fo­cused on tech­nol­ogy, al­low­ing trav­el­ers to skip the air­port rental car coun­ters and head straight to their cars. Reser­va­tions are made us­ing a mo­bile app, and cus­tomers use their smart­phones to un­lock their cars.

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