Jones did it his way

Cow­boys’ mav­er­ick owner al­ways went against grain — and Hall of Fame in­duc­tion proves his in­stincts usu­ally were right.

Austin American-Statesman - - SPORTS -

The oil and gas com­mu­nity won­dered if Jerry Jones would end up un­der a bridge

af­ter he went all in to pur­chase the Dal­las Cow­boys and an out­dated Texas Sta­dium in 1988.

His ini­tial in­vest­ment was $118 mil­lion, and Jones fa­mously told re­porters that at one time, the fran­chise was los­ing $1 mil­lion a month in the early days. Seems like for­ever ago. The Cow­boys are now worth about $4.2 bil­lion and climb­ing be­cause their owner has the Mi­das touch when it comes to mak­ing coin and mar­ket­ing his prod­uct. That’s the main rea­son Jones was a shoo-in for the Pro Foot­ball Hall of Fame, which he’ll be in­ducted into Satur­day.

Old bil­lion­aires like rev­enue streams, and Jones is a rev­enue ma­chine. He turned a Model T into a new Rolls with his in­no­va­tive meth­ods. As a re­sult, he helped the NFL surge past Ma­jor League Base­ball and the NBA in terms of pop­u­lar­ity.

It wasn’t al­ways a smooth ride, but a smooth ride would be a bit bor­ing, wouldn’t it?

Re­mem­ber when our par­ents and grand­par­ents ranted af­ter Jones fired the beloved Tom Landry as coach and re­placed him with the brazen rookie NFL coach Jimmy John­son? It was the worst first im­pres­sion imag­in­able.

TOM PEN­NING­TON / GETTY IM­AGES

The Cow­boys are now worth about $4.2 bil­lion and ris­ing be­cause owner Jerry Jones has the golden touch when it comes to mak­ing money and mar­ket­ing his prod­uct.

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