Jones did it his way
Cowboys’ maverick owner always went against grain — and Hall of Fame induction proves his instincts usually were right.
The oil and gas community wondered if Jerry Jones would end up under a bridge
after he went all in to purchase the Dallas Cowboys and an outdated Texas Stadium in 1988.
His initial investment was $118 million, and Jones famously told reporters that at one time, the franchise was losing $1 million a month in the early days. Seems like forever ago. The Cowboys are now worth about $4.2 billion and climbing because their owner has the Midas touch when it comes to making coin and marketing his product. That’s the main reason Jones was a shoo-in for the Pro Football Hall of Fame, which he’ll be inducted into Saturday.
Old billionaires like revenue streams, and Jones is a revenue machine. He turned a Model T into a new Rolls with his innovative methods. As a result, he helped the NFL surge past Major League Baseball and the NBA in terms of popularity.
It wasn’t always a smooth ride, but a smooth ride would be a bit boring, wouldn’t it?
Remember when our parents and grandparents ranted after Jones fired the beloved Tom Landry as coach and replaced him with the brazen rookie NFL coach Jimmy Johnson? It was the worst first impression imaginable.
The Cowboys are now worth about $4.2 billion and rising because owner Jerry Jones has the golden touch when it comes to making money and marketing his product.