Revived pro soccer franchise will roll into Austin in 2019
Professional soccer will return to Austin in 2019 after a three-year absence, with a rebranded USL franchise playing in a new 5,000-seat stadium at Circuit of the Americas.
COTA Chairman Bobby Epstein will be the club’s majority owner in a rapidly growing United Soccer League, which expects to field at last 34 teams in 2019. Since Austin’s aborted USL startup in 2015, the USL has been elevated to Division II status, one step below Major League Soccer, and gained a television contract with ESPN.
“We’re coming back in a big way,” Epstein told the AmericanStatesman. “For the first time, we’ll have our own intimate, purpose-built stadium, an international-size field, no football lines, no track. We’ll get fans close to the action, have a true home field and allow players to play the game the way it is intended.”
The stadium, to be between the Austin 360 Amphitheater and the circuit’s grand plaza, will represent a major expansion of the new FC Barcelona training academy scheduled to open this
month. Seating capacity initially was 1,000. Now it will have five times that to meet USL standards.
“We have worked diligently with Bobby over the past 18 months to secure a permanent home for a USL club in Austin and are pleased to have arrived at a solution,” USL President Jake Edwards said before Wednesday’s official announcement. “This will ensure the long-term success of the franchise.”
Epstein, who said he has a small group of investors joining him in the project, did not disclose a cost estimate for the stadium. USL venues with similar capacities have $5 million to $10 million price tags, not counting land acquisition. Epstein, who emphasized the project will be accomplished with private money, indicated he can do this for less.
“We already have a lot of what we need in place,” said Epstein, majority investor in Austin’s former USL club, the Aztex.
“We have the infrastructure, own the land. We have roads, parking, concessions. We already own a lot of seating that can be moved from our F1 inventory. Obviously, we have a sales and marketing staff, too.”
Epstein said he plans to sell naming rights to the stadium. He added that the field, which will have luxury suites and lighting for night games, also will be available for local soccer tournaments.
The USL, currently a 30-team league, is excited about the partnership with a Formula One track. This will be the only American soccer stadium — maybe the only one in the world — on the grounds of a motorsports facility.
“Circuit of the Americas is an outstanding venue that has been home to major events for a number of years,” Edwards said.
The team will no longer be known as the Aztex, who suffered substantial financial losses in 2015 while playing at high school football stadiums.
The club was the second Aztex franchise to fail in Austin; the original one moved to Orlando, Fla., in 2011.
“It’s important to get a fresh start,” Epstein said. “The way it was done before wasn’t fair to the fans. They deserve better.”
FC Austin is a strong candidate for the new franchise’s name, but team officials will take suggestions in the months ahead.
Former Aztex CEO Rene van de Zande is expected to retain a financial interest in the new team, which aims to have a coach and general manager in place by next summer.
In 2015, the Aztex reported an average home attendance of 3,227, 11th in a 24-team league.
Roberto Pinto da Silva Jr., former Aztex business manager and now COTA’s special projects director, said the relaunch of a USL franchise has a much better chance of succeeding.
“It never felt like real soccer before, playing on high school fields with football lines and yard-markers. So many people told us that,” said da Silva Jr., a Brazilian. “This time we’ll offer the full soccer experience in one location, a place everybody knows.”
Austin Sports Commissioner Lance Aldridge said Epstein’s commitment will allow the city to get back on the national pro soccer map.
“In addition, we think the stadium being located at COTA is another great step in cementing its standing as a top year-round sports and entertainment destination,” Aldridge said.
Austin’s latest USL club will be a test run in the longterm push for an MLS franchise, whether through expansion or relocation. Austin, often a top-20 TV market for international soccer, is the largest city in the United States with- out a major professional sports franchise.
MLS Commissioner Don Garber touted Austin’s potential during a South by Southwest appearance in March.
“If our USL franchise proves itself and fans show up, it will send a message to MLS that this is a good place for soccer,” Epstein said.
In the meantime, Epstein envisions a spirited rivalry with San Antonio FC, a second-year USL team. Only 70 miles will separate the teams’ stadiums.
“It’ll be the first time there’ve been two USL teams positioned so close,” Epstein said. “I expect their fans to come up here and our fans to go down there.”
Wherever they travel, Austin’s fans will want to see a winner, of course.
“We plan to win,” Epstein said. “We’re not there to put just a good team on the field. We want to do what it takes to get Austin a championship.”
After many years of playing at high school football stadiums, Austin pro soccer will have a new home when the franchise returns in two years — a 5,000-seat facility that meets United Soccer League standards.
The soccer stadium will be situated between the Austin 360 Amphitheater and COTA's grand plaza. It will feature lighting and luxury suites and will be available for local tournaments.
COTA Chairman Bobby Epstein said a small group of investors is joining him in the soccer franchise.
Mikey Ambrose (left) played for the Aztex during 2015, their final season. Austin's new franchise will shed the old nickname.