Austin Way

Austin’s luxury shopping goes above and beyond at Domain Northside.

-n its first year, Domain Northside has elevated Austin shopping to another level.

- By Erin Russell

Since its grand opening a year ago, Domain Northside, with its mix of upscale salons and specialty boutiques, has blossomed into a destinatio­n for Austin’s lust-haves. From the perfect leather jacket via breezy SoCal brand Joie to a high-tech Peloton bike for an at-home spin class, Domain Northside has attracted exclusive national brands to the state. Nish de Gruiter, vice president of trendy suit boutique Suitsupply, explains: “Austin had been on our wish list for a long time. Domain Northside is the right partner, since we share the same dynamics.” In addition to discerning national brands opening their first location in Texas (like Will Leather Goods, a family-owned artisan company, and Guideboat, carefully crafted boats and apparel from the founder of Restoratio­n Hardware), local designers are also well-represente­d, including philanthro­pic shop Raven + Lily and eco-friendly makeup boutique W3LL People. The result is a uniquely Austin atmosphere. “Domain Northside supports their retailers by fostering a go-to, welcoming destinatio­n shopping experience,” notes Rene Pettyjohn, general manager of modern home furnishing­s store Mitchell Gold + Bob Williams. With high-end eateries, gorgeous green spaces and extra surprises like Rhys, a twinkling sculpture from Flying Carpet Creative, Domain Northside has truly created a second city center up north, with all the makings of a full-day excursion.

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