Fiat Chrysler Automobiles Head of Design
WHY DI DI choose Chrysler for this sketch instead of a low-flung Jeep, a small Ram, or an even wilder Dodge Charger? Because Chrysler still is at the core of our DNA, and it needs a bit of TLC to rise from the ashes. In my view, the brand must reinvent itself, move away from the three-box sedan niche and in the direction of the new Pacifica, which is selling like hotcakes in California as a plug-in hybrid. I don’t think it makes a lot of sense to replace the Chrysler 300 with more of the same. But the marque still needs a comfortable, well-equipped, and sustainable product that seats five and doesn’t cost a fortune. To add some sparkle, I chose gullwing doors, which are more feasible than many people think. They are priceless eye-catchers and make entry and exit so much more painless. By 2030, electric vehicles will feature big in the marketplace. To honor this trend, I went for a mix of long wheelbase and short overhangs. In the front, there is still enough space to accommodate a small gas engine. Autonomous driving is the other big thing, so the cabin layout would have to be totally flexible.