Ralph Gilles

Automobile - - Design -

Fiat Chrysler Au­to­mo­biles Head of De­sign

WHY DI DI choose Chrysler for this sketch in­stead of a low-flung Jeep, a small Ram, or an even wilder Dodge Charger? Be­cause Chrysler still is at the core of our DNA, and it needs a bit of TLC to rise from the ashes. In my view, the brand must rein­vent it­self, move away from the three-box sedan niche and in the di­rec­tion of the new Paci­fica, which is sell­ing like hot­cakes in Cal­i­for­nia as a plug-in hy­brid. I don’t think it makes a lot of sense to re­place the Chrysler 300 with more of the same. But the mar­que still needs a com­fort­able, well-equipped, and sus­tain­able prod­uct that seats five and doesn’t cost a for­tune. To add some sparkle, I chose gull­wing doors, which are more fea­si­ble than many peo­ple think. They are price­less eye-catch­ers and make en­try and exit so much more pain­less. By 2030, elec­tric ve­hi­cles will fea­ture big in the mar­ket­place. To honor this trend, I went for a mix of long wheel­base and short over­hangs. In the front, there is still enough space to ac­com­mo­date a small gas engine. Au­ton­o­mous driv­ing is the other big thing, so the cabin lay­out would have to be to­tally flex­i­ble.

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.