Marc Lichte

Automobile - - Design -

Head of De­sign, Audi AG

THE AICON SHOW car gave a clear in­di­ca­tion of where Audi de­sign is head­ing. To me, the car of the fu­ture will be many things: lounge, toy, meet­ing room, bed on wheels, you name it. The key en­ablers are au­topi­lot, elec­tric drive, and dig­i­tal­iza­tion. A self-driv­ing car can be quite wide be­cause it au­to­mat­i­cally han­dles crit­i­cal park­ing sit­u­a­tions. It must be aero­dy­nam­i­cally ef­fi­cient so that you can go fast through the night with­out stop­ping to recharge. And it must in our case be a real Audi, in­side and out, in ev­ery de­tail. But since de­sign is an evo­lu­tion­ary process, ap­pear­ances keep chang­ing, as do hap­tic and func­tional val­ues. Still blocked by le­gal hur­dles are cam­eras in­stead of door mir­rors and new light ef­fects not only to ac­cen­tu­ate mood and am­bi­ence but also to make the car look un­der­stated and el­e­gant or mean and sporty. But it’s the in­te­rior that takes the big­gest step to­ward “space age.” Er­gonomics are about to be rein­vented!

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