Head of Design, Audi AG
THE AICON SHOW car gave a clear indication of where Audi design is heading. To me, the car of the future will be many things: lounge, toy, meeting room, bed on wheels, you name it. The key enablers are autopilot, electric drive, and digitalization. A self-driving car can be quite wide because it automatically handles critical parking situations. It must be aerodynamically efficient so that you can go fast through the night without stopping to recharge. And it must in our case be a real Audi, inside and out, in every detail. But since design is an evolutionary process, appearances keep changing, as do haptic and functional values. Still blocked by legal hurdles are cameras instead of door mirrors and new light effects not only to accentuate mood and ambience but also to make the car look understated and elegant or mean and sporty. But it’s the interior that takes the biggest step toward “space age.” Ergonomics are about to be reinvented!