Adrian van Hooy­donk

Automobile - - Design -

BMW Group Chief De­signer

WHAT MAKES A BMW a BMW? And how should an elec­tric

BMW dif­fer from the rest of the range? De­ter­min­ing a set of de­tail trade­marks is not that dif­fi­cult. Of course, there will again be a ver­sion of the kid­ney, an it­er­a­tion of the Hofmeis­ter kink, a set of be­spoke head- and tail­lights. The i3 and i8 were mile­stone ef­forts not only for BMW but for the en­tire in­dus­try. In the fu­ture, how­ever, our con­cepts must be more cost-ef­fec­tive and just as breath­tak­ing to look at with­out be­ing less in­no­va­tive.

There may al­ways be the odd halo car like iNext, which is an im­por­tant start­ing point for the ve­hi­cles to come. But since most EVs are go­ing to share the ba­sic DNA with in­ter­nal com­bus­tion engine and plug-in hy­brid mod­els, de­sign must find a way to cre­ate an af­ford­able new look for the fu­ture i fam­ily. The Vi­sion Dy­nam­ics ex­er­cise shown in Septem­ber has many of the cues you need to paint your own pic­ture. AM

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.