Adrian van Hooydonk
BMW Group Chief Designer
WHAT MAKES A BMW a BMW? And how should an electric
BMW differ from the rest of the range? Determining a set of detail trademarks is not that difficult. Of course, there will again be a version of the kidney, an iteration of the Hofmeister kink, a set of bespoke head- and taillights. The i3 and i8 were milestone efforts not only for BMW but for the entire industry. In the future, however, our concepts must be more cost-effective and just as breathtaking to look at without being less innovative.
There may always be the odd halo car like iNext, which is an important starting point for the vehicles to come. But since most EVs are going to share the basic DNA with internal combustion engine and plug-in hybrid models, design must find a way to create an affordable new look for the future i family. The Vision Dynamics exercise shown in September has many of the cues you need to paint your own picture. AM