New­comer to North Amer­i­can mar­ket

Baltimore Sun Sunday - - REAL ESTATE -

France-based CroisiEurope, the con­ti­nent’s largest river cruise line, be­gan mar­ket­ing to North Amer­i­cans three years ago. North Amer­i­cans look­ing for a cruise-like-a-lo­cal ex­pe­ri­ence now ac­count for 20 per­cent of pas­sen­gers. That’s up from zero.

Sig­nage, public an­nounce­ments and menus are in both French and English, and tour guides speak both lan­guages.

“Our pas­sen­gers ... want to meet and in­ter­act with peo­ple from all over the world, not to travel ex­clu­sively with other Amer­i­cans,” says John McGlade, gen­eral man­ager for the U.S. and

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