Newcomer to North American market
France-based CroisiEurope, the continent’s largest river cruise line, began marketing to North Americans three years ago. North Americans looking for a cruise-like-a-local experience now account for 20 percent of passengers. That’s up from zero.
Signage, public announcements and menus are in both French and English, and tour guides speak both languages.
“Our passengers ... want to meet and interact with people from all over the world, not to travel exclusively with other Americans,” says John McGlade, general manager for the U.S. and