City startup gets boost from German software company
German software giant SAP is investing in a Baltimore-based startup that takes flavor “fingerprints” of people and food with technology initially developed at McCormick & Co. SAP said it will invest an undisclosed amount in Vivanda, founded by a former executive of the Hunt Valley-based spice maker. The company, spun off from McCormick in late 2014, has raised $4 million from three investors, which include McCormick and a New York-based private investor group. Vivanda’s FlavorPrint technology analyzes millions of data points to match people and foods for customers in the food and beverage industry. The technology helps personalize food content online and helps companies understand consumers’ eating habits and taste preferences.