Aber­crom­bie & Fitch clos­ing up to 60 stores

Baltimore Sun - - NATION -

Aber­crom­bie & Fitch Co. re­ported Tues­day a wider loss for its sec­ond quar­ter and said it is clos­ing up to 60 stores in the United States as U.S. and in­ter­na­tional sales fell. The re­tailer also of­fered a down­beat out­look for a key sales mea­sure, as busi­ness con­tin­ues to be hurt by a de­cline in tourists to its flag­ship stores in key cities. The clo­sures rep­re­sent about 8 per­cent of its stores in the do­mes­tic mar­ket. The re­tailer has stores at Tow­son Town Cen­ter and The Mall in Columbia in the Bal­ti­more re­gion. Aber­crom­bie, once a top des­ti­na­tion for teens, has strug­gled to ad­just as its cus­tomers in­creas­ingly shop on their phones and other mo­bile de­vices, and shift to fast-fashion chains such as H&M. Aber­crom­bie is chang­ing its mar­ket­ing to play down its sexy im­age, shed­ding provoca­tive pic­tures on its bags and walls. Aber­crom­bie shares closed down 20 per­cent to $18.29 in Tues­day

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