Amer­i­can Girl dolls to be sold at Toys R Us stores

Baltimore Sun - - WORLD - —As­so­ci­ated Press

Mat­tel’s Amer­i­can Girl dolls will soon be sold at Toys R Us stores, a ma­jor ex­pan­sion for the toy com­pany’s brand of pricey dolls. The dolls are now sold at Amer­i­can Girl’s 20 stores and on its web­site. Mak­ing the dolls avail­able in more places could help Mat­tel Inc. re­verse the brand’s de­clin­ing sales. Last year, Amer­i­can Girl sales fell 8 per­cent from the year be­fore. Start­ing in Septem­ber, Toys R Us will sell Amer­i­can Girl’s new line of $60 Wel­lieWisher dolls at all of its 870 U.S. stores. A month later, Toys R Us will open Amer­i­can Girl shops within about 100 of its stores. Those shops will sell the Wellie Wisher line and Amer­i­can Girl’s sig­na­ture Truly Me dolls, which cost more than $100. Mat­tel said it will be the first time the Truly Me dolls have been sold at a U.S. re­tailer out­side of its own stores.

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.