On­line re­tailer Wilkes & Ri­ley to open store at Ke­nil­worth

Baltimore Sun - - FROM PAGE ONE - By Lor­raine Mirabella lor­raine.mirabella@balt­sun.com

Menswear re­tailer Wilkes & Ri­ley, an on­line brand launched in De­cem­ber by sev­eral for­mer ex­ec­u­tives of Jos. A. Bank Cloth­iers Inc., will open its first store in Oc­to­ber at The Shops at Ke­nil­worth in Tow­son, just steps away from a Jos. A. Bank store.

Af­ter an ini­tial slow pe­riod, sales have been strong for Bel Air-based Wilkes & Ri­ley, which sells clas­si­cally styled men’s ap­parel for busi­ness pro­fes­sion­als, CEO Steve Mar­shall, a for­mer di­vi­sional vice pres­i­dent of mer­chan­dis­ing for Jos. A. Bank, said Mon­day. Re­peat cus­tomers now ac­count for about a third of the busi­ness, he said.

“That told us we had some­thing here; they ap­pre­ci­ate the value and the qual­ity,” Mar­shall said.

Mar­shall said his com­pany had not been look­ing to open a store this year but was ap­proached by Ke­nil­worth mall owner Green­berg Gib­bons, which is in­vest­ing $20 mil­lion in a cen­ter ren­o­va­tion that will bring in Trader Joe’s gro­cer next year.

“It’s an op­por­tu­nity to reach cus­tomers we are not al­ready reach­ing,” Mar­shall said. “From Jos. A. Bank, we know what that cen­ter means. It’s a great cen­ter.”

The Wilkes & Ri­ley store will open Oct. 10 in a 2,900-square-foot space on the mall’s first level. The Jos. A. Bank store, in the mall since 1987, had long been a top lo­ca­tion for the for­mer Hamp­stead-based menswear chain, Mar­shall said. Jos. A. Bank was ac­quired by Men’s Wear­house in 2014 for $1.8 bil­lion and now is run as a Men’s Wear­house brand.

Wilkes & Ri­ley had $500,000 in sales its first year, Mar­shall said. Suits, which are made in Italy, have ac­counted for more than half the sales.

“We’re try­ing to reach the cus­tomer that ap­pre­ci­ates qual­ity and wears suits four or five days a week,” Mar­shall said.

He said the com­pany is con­sid­er­ing open­ing a sec­ond store next year.

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.