Ravens didn’t help hotels much in ’15, study suggests
The dismal performance of the Baltimore Ravens last season produced some fumbles off the field as well — at least that’s one interpretation of a new analysis showing game days had minimal impact on hotel room revenue in Baltimore. Home football games raised hotel room revenue in Baltimore by just 2 percent last year, according to the analysis by STR, a hotel data and research firm. Only six other teams in the 32-team NFL did less to boost hotelier margins. (Some did far more: Room revenue in Green Bay, Wis., for example, jumped more than 300 percent thanks to Packers home games last year.) Even in 2013, when the Ravens won the Super Bowl, home games appeared to raise hotel revenue by only 12 percent — about the middle of the pack. The analysis looked at room revenue on game days compared to what might have been expected based on other, similar dates.