Ravens didn’t help ho­tels much in ’15, study sug­gests

Baltimore Sun - - ELECTION 2016 - — Natalie Sher­man

The dis­mal per­for­mance of the Bal­ti­more Ravens last sea­son pro­duced some fum­bles off the field as well — at least that’s one in­ter­pre­ta­tion of a new anal­y­sis show­ing game days had min­i­mal im­pact on ho­tel room rev­enue in Bal­ti­more. Home foot­ball games raised ho­tel room rev­enue in Bal­ti­more by just 2 per­cent last year, ac­cord­ing to the anal­y­sis by STR, a ho­tel data and re­search firm. Only six other teams in the 32-team NFL did less to boost hote­lier mar­gins. (Some did far more: Room rev­enue in Green Bay, Wis., for ex­am­ple, jumped more than 300 per­cent thanks to Pack­ers home games last year.) Even in 2013, when the Ravens won the Su­per Bowl, home games ap­peared to raise ho­tel rev­enue by only 12 per­cent — about the mid­dle of the pack. The anal­y­sis looked at room rev­enue on game days com­pared to what might have been ex­pected based on other, sim­i­lar dates.

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