Track­OFF hits na­tional mar­ket with Best Buy deal

Baltimore Sun - - AROUND THE REGION - —Sarah Gantz

Track­OFF, a Bal­ti­more pri­vacy soft­ware firm, has landed a deal with Best Buy to sell its soft­ware pro­gram, which pre­vents web­sites from track­ing users’ on­line ac­tiv­ity, in more than 1,000 stores na­tion­wide. The deal is a big step for Track­OFF, which de­buted its epony­mous soft­ware pro­gram in Au­gust 2015. Be­ing on Best Buy’s shelves will in­crease the com­pany’s ex­po­sure to po­ten­tial cus­tomers, boost its rep­u­ta­tion and could grow rev­enue by 30 per­cent, said CEO Chan­dler Givens. Track­OFF spe­cial­izes in block­ing dig­i­tal fin­ger­print­ing, a track­ing tac­tic in which web­sites use uniquely iden­ti­fi­able in­for­ma­tion about a com­puter to track a user’s on­line ac­tiv­ity. This ap­proach is more so­phis­ti­cated than cook­ies — the com­mon track­ers left be­hind by web brows­ing — and there­fore harder to block. Track­OFF will be avail­able for sale at Best Buy at the end of Oc­to­ber.

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