TrackOFF hits national market with Best Buy deal
TrackOFF, a Baltimore privacy software firm, has landed a deal with Best Buy to sell its software program, which prevents websites from tracking users’ online activity, in more than 1,000 stores nationwide. The deal is a big step for TrackOFF, which debuted its eponymous software program in August 2015. Being on Best Buy’s shelves will increase the company’s exposure to potential customers, boost its reputation and could grow revenue by 30 percent, said CEO Chandler Givens. TrackOFF specializes in blocking digital fingerprinting, a tracking tactic in which websites use uniquely identifiable information about a computer to track a user’s online activity. This approach is more sophisticated than cookies — the common trackers left behind by web browsing — and therefore harder to block. TrackOFF will be available for sale at Best Buy at the end of October.