Un­der Ar­mour un­veils Ore. footwear de­sign cen­ter

Baltimore Sun - - NATION - —Jeff Barker

Un­der Ar­mour has un­veiled a 70,000square-foot footwear de­sign and de­vel­op­ment cen­ter in Portland, Ore. It’s less than a dozen miles from the global head­quar­ters of Nike, its archri­val. The Bal­ti­more brand calls the cen­ter an “in­no­va­tion hub.” It in­cludes a biome­chan­ics lab and train­ing cen­ter for ath­letes to test prod­ucts. The build­ing un­der­scores Un­der Ar­mour’s footwear em­pha­sis. “Footwear is a key driver of our long-term growth and suc­cess,” said Peter Ruppe, se­nior vice president for footwear, in a writ­ten state­ment. It also demon­strates the com­pany’s will­ing­ness to com­pete in what was once Nike’s do­main.

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