Under Armour unveils Ore. footwear design center
Under Armour has unveiled a 70,000square-foot footwear design and development center in Portland, Ore. It’s less than a dozen miles from the global headquarters of Nike, its archrival. The Baltimore brand calls the center an “innovation hub.” It includes a biomechanics lab and training center for athletes to test products. The building underscores Under Armour’s footwear emphasis. “Footwear is a key driver of our long-term growth and success,” said Peter Ruppe, senior vice president for footwear, in a written statement. It also demonstrates the company’s willingness to compete in what was once Nike’s domain.