forever in fashion
High and low. Global and local. Practical and beautiful. Style icons Sid and Ann Mashburn’s new concept shop brings together fashion, home, and gifts.
Not just a place to buy—a place to be. That’s what Ann and Sid Mashburn wanted to create when they expanded their Atlanta flagship store. The couple, known for their eponymous clothing designs and a signature style built on luxe basics with a quirky edge (like African beads layered with a classic button-down shirt), already had a mini style empire flourishing in five cities and online. In their new space they have room to offer hospitality (there’s a coffee bar) and to stock more of the things they love.
Like Allyn Scura eyewear, melamine plates you’d swear were French ceramics, and Ann’s first kids’ clothing line (a longtime dream for the mom of five girls). It’s a mix that’s eclectic and obsessively curated, with a human touch that comes through even online. “We like having a big cross section of customers,” Sid says. “It makes the store a more interesting community, and even a fun cultural crossroads for people.”