Stiff Com­pe­ti­tion

Better Nutrition - - EDITOR'S NOTE - Nic o le nbrechka@aim­me­dia.com

Novem­ber is our an­nual Best of Sup­ple­ments Awards is­sue, which has be­come a rit­ual at the mag­a­zine for al­most a decade ( next year will be 10 years!). Bet­ter Nutri­tion was founded with the in­ten­tion of help­ing peo­ple fi nd nat­u­ral ways to get and stay healthy— and nutri­tional sup­ple­ments are a big part of that.

The sup­ple­ment world is chang­ing— fast. There are more prod­ucts on store shelves than ever be­fore. How do you pick? This guide can help you cut through the noise and eas­ily fi nd high- qual­ity prod­ucts. We re­viewed hun­dreds of sup­ple­ments for this is­sue— from herbal for­mu­las to protein pow­ders to mul­ti­vi­ta­min gum­mies— and se­lected the win­ners based on clin­i­cal re­search, types of in­gre­di­ents, and man­u­fac­tur­ing pro­cesses, among other cri­te­ria.

The big­gest change in sup­ple­ments is a grow­ing fo­cus on cleaner in­gre­di­ents, so­cial re­spon­si­bil­ity, and trans­parency, which in­volves la­bel­ing every step of a prod­uct’s life cy­cle. Here are a few ex­am­ples of cer­tifi cations that refl ect th­ese higher stan­dards:

Non- GMO: this means that none of the in­gre­di­ents con­tain ge­net­i­cally mod­ifi ed or­gan­isms. USDA Or­ganic: all in­gre­di­ents have been cer­tifi ed or­ganic by a USDA- qual­ifi ed or­ga­ni­za­tion ( third- party), and they are also free of GMOs. B Corp: a pres­ti­gious cer­tifi cation that rec­og­nizes man­u­fac­tur­ers meet­ing rig­or­ous stan­dards of so­cial and en­vi­ron­men­tal per­for­mance, ac­count­abil­ity, and trans­parency.

You’ll fi nd th­ese and other cer­tifi cations on prod­uct la­bels. To sim­plify th­ese des­ig­na­tions, we’ve cre­ated an in­fo­graphic on the topic; go to bet­ter­nu­tri­tion. com to check it out! In the mean­time, turn to p. 43 to see which prod­ucts made our list of fa­vorites this year.

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