80 YEARS YOUNG
2018 marks Better Nutrition’s 80th year in print. Travel through time with us as we highlight popular diet and nutrition trends by decade. In the spotlight this month: the Master Cleanse.
Better Nutrition in the 1940s 2018 marks Better Nutrition’s 80th birthday, and to celebrate, we’re highlighting health trends throughout the decades all year long. This month: The Master Cleanse.
What started as an alternative cure for stomach ulcers in 1940 has become one of the most popular detox regimens ever— the Master Cleanse. Developed by natural practitioner Stanley Burroughs, this health panacea, as Burroughs saw it, is a 10- day fast that involves drinking 6– 12 glasses of “lemonade” water daily. The purifying concoction is made with maple syrup, lemon juice, and cayenne pepper, the latter of which emerged as a curious ingredient in ’ 30s and ’ 40s cocktails ( including a Mae West- inspired mixed drink). In 1976, Burroughs published a book version of his program, The Master Cleanser, which has been revised and retooled by many. Here’s the original recipe: