Growing Through Adversity
Joe De Sena’s mission is to get 100 million people off their couch and start living mindfully and physically. His new book, The Spartan Way, aims to guide us in this direction
“I’m a big believer that if you follow some age- old principles— knowing your True North or your purpose in life, finding your commitment, delaying gratification— and really learn them and make them part of your ethos as an individual, you’re going to be more likely to be in tune with yourself, your family, friends, environment, and just start to get it,” says Spartan Race CEO and founder Joe De Sena, who is also a best- selling author, endurance athlete, and public speaker.
If life is an obstacle- filled endurance race, The Spartan Way’s lessons on embracing, and even creating, adversity— via diet, fitness, and otherwise— might well help us navigate any challenge. “Deliberately manufacturing adversity in your life is going to get you comfortable with being uncomfortable. Then you start to build an immunity toward the obstacles that come your way that aren’t manufactured. By practicing really tough stuff, like 300 burpees in the morning or an ice cold shower, you now have a frame of reference to measure against. It helps trick your mind into not flipping out over silly stuff.”
Author and endurance athlete Joe De Sena teaches that to experience positive changes in life, you must be willing to feel uncomfortable.